O uso do marketing digital para desmistificar mitos sobre a zootecnia

Abstract

The use of social networks for the dissemination and commercialization of products from different sources is a growing reality nowadays. Thus, the aim of this study was to investigate the possible applicability of scientific digital marketing as a tool for disseminating zootechnics, evaluating the level of knowledge of information on the part of the academic community about zootechnics. 100 responses were collected through the application of a questionnaire composed of multiple choice questions focusing on digital marketing, knowledge about zootechnics, in addition to the myths and curiosities of their areas. Of those interviewed, 49% corresponded to the state of Paraíba and 51% from other states in Brazil. Socioeconomic aspects were evaluated in a sample composed of 54% women and 45% men, all over 18 years of age and most having an academic degree, totaling 77% of respondents. Of the respondents, 64% already knew zootechnics before, already having prior knowledge about it, with these prominent crops being cattle, swine and poultry. Regarding digital marketing, only 6% of the respondents did not know this item, 96% believe that digital marketing can be used to popularize courses, in addition to 99% believing that universities can improve their disclosures regarding their courses for the society. The percentages on knowledge of some animal husbandry myths were high, which leads to a lack of combating such untruths. It can be recommended the use of digital marketing as an outlet and tool to disseminate works and academic results, in order to reach a larger portion of society, which is feasible, since the dissemination of science with good references and reliable sources are important factors in the demystification of rumors and fake news.