Análise da percepção e receptividade dos consumidores do setor pet, da cidade de Campina Grande-PB, em relação aos produtos e serviços do segmento pet sustentável

Abstract

The importance of highlighting within the development process of humanity, it is more necessary nowadays, due to the clear case of environmental urgency that we are dealing with. On the other hand, we are facing the growth of one of the industrial sectors of the modern world, which has shown a high tendency to become one of the largest commercial segments in the world the, the pet market. However, as every production process requires in a certain way, something from the environment, this is no different, and it is for this reason and in this context, that sustainable development is inserted, giving rise to a new lineage of products and services that seeks to connect sustainability with the growing affective relationship between humans and pets, which is the sustainable pet market. But what about consumers, how do they deal with this novelty, what is their perspective in the face of this union? To answer questions like this, this work was elaborated having as main objective to analyze the perception and reception of consumers of the pet sector, of the city of Campina Grande-PB, in relation to the products and services aligned with this new market segment, through the development of a quali-quanti questionnaire for data collection, applied via the internet using Google Forms. The results obtained were analyzed by the Excel software tool, and it was verified that most of the participating consumers have sustainable habits on a daily basis, and are willing to welcome the sustainable pet market in an exceptionally positive way.