Estratégias de comunicação no combate à desinformação na campanha presidencial brasileira de 2022.

Abstract

The motivation for this research came from the concern to observe the incessant fake news present in the Brazilian electoral process in 2022, more specifically in the election for president of the Republic against the candidate of the Workers Party (PT)Luiz Inácio Lula da Silva. Digital social networks have served as a platform for the proliferation of misleading, malicious, derogatory and false content, which is harmful not only to candidates, but to the electoral process as a whole. The theoretical basis of this study is based on the concepts of political and electoral communication and disinformation. As a general objective, it is proposed to analyze the communication strategies used by the communication advisory of the PT candidate to combat fake news. To this end, we identified the main circulating disinformation and analyzed the material used by the PT advisory to combat such disinformation in the social networks Instagram, Twitter and Tik Tok. Thus, it was possible to categorize the patterns used and verify the recurrent strategies. The results show that there was a central strategy in the work to combat fake news, and highlight a worrying scenario about ethics throughout the communication process.