VANTAGENS COMPETITIVAS DO SETOR CAFEEIRO BRASILEIRO NO COMÉRCIO EXTERIOR

Abstract

The main objective of this course completion job is to understand the role of coffee exports in the Brazilian economy, analyzing the influence of competitive advantages in the international market. In addition, it seeks to address the development of the Brazilian economy through coffee exports and to define the main competitive advantages of the Brazilian coffee complex. The research was conducted using a qualitative-quantitative method of descriptive character, as well as an ex-post-facto approach. This methodology allowed for the collection of quantitative and qualitative data, combining statistical information on the foreign trade of Brazilian coffee with descriptive analyses and interpretations by industry experts. The results obtained reveal that the Brazilian coffee market plays a key role in the country's economy, being an important source of foreign exchange and a driver of economic growth. Competitive advantages, such as favorable geographical location, the ability to scale production, the diversity of coffee varieties, and investments in research and development, contribute significantly to Brazil's success as a leading supplier of coffee in international trade. The insights and conclusions presented are expected to contribute to the continued development of the Brazilian coffee sector and to the strengthening of Brazil's position as a leading player in the world coffee trade.