A profissão de secretariado executivo : percepção de empresarios de mamanguape

Abstract

The course of Executive Secretariat was deployed in Federal University of Paraíba - UFPB, Campus IV in Mamanguape Valley Metropolitan Region in 2006, for the purpose of forming skilled professionals to work in a highly competitive market as managers, advisor, consultant and entrepreneur. It is in this context that the problem of research presents the perception of the profession of executive secretariat by the companies in the micro region of the north coast, especially by entrepreneurs of the city of Mamanguape. The general purpose of this work is to identify the perception of the entrepreneurs of the city of Mamanguape on the profession of executive Secretariat. As specific objectives it was intended to draw a profile of the respondents and the undertakings investigated as well as identifying the possibilities for the Executive Secretariat professional in the city of Mamanguape. Thus, a questionnaire was applied with entrepreneurs of 06 companies from various ports and segments of the city of Mamanguape. It is an exploratory and qualitative research whose results showed that these entrepreneurs claim to know the profession of executive Secretariat, as well as the skills and competences of the area professional. Furthermore, we have identified the possibility of working the Executive Secretary in the city of Mamanguape on completion and academic training.