LEGAL DESIGN NAS RELAÇÕES DE CONSUMO DO METAVERSO

Abstract

The metaverse, as a result of digital transformation, is a technological space that has attracted the attention of many sectors and generated a series of questions about the regulation of social relations carried out in it. Consumption in this digital environment seems to leave the consumer in a more vulnerable position, which would require an adaptation of the law to the demands of this space. Considering the development of Legal Design (design applied to law) as a tool focused on the user, we tried to analyze whether (and how) it would be able to help guarantee the consumer's right to information in the metaverse. For this, it was analyzed how metaverses have evolved and how their users interact while immersed in their use, in order to direct their behavior and consumption patterns. From this analysis, the need for positioning of the consumerist legal microsystem in safeguarding the guarantees ensured by the Consumer Protection Code was raised, and it was found that the consumerist principled basis is capable of guiding and marking out this protection in the metaverses. Within this principled basis, the right to information gained prominence, as its guarantee provides a subsidy for the consumer to make a free and conscious decision in his consumption. In this sense, Legal Design offered elements that allowed us to present it as an auxiliary tool capable of helping to guarantee the right to information in the metaverse, insofar as it unifies precepts of Plain Language, Visual Law, and other studies that focus on in the clarity of communication, with the innovative methodology of Design Thinking. It is understood that it makes available to the supplier a framework capable of assisting in its duty to inform within this new immersive reality.