OXENTE BRIGADERIA: Um Plano de Negócios Super Doce.

Abstract

The present study aims to assess the financial feasibility of a brigadier shop with regional flavors in an e-commerce model in João Pessoa. The document will present the key points to be followed for the growth and development of the business, using the financial spreadsheet from SEBRAE-PR (2018). Initially, a literature review was conducted, and the methodology was defined. Subsequently, the results obtained through an online survey were presented. According to the market research, it became clear that there is a potential demand for the growth of the business and the development of other niches in the brigadier market, such as catering to those with lactose and sugar restrictions, offering courses that teach the production of fondant appliques, among other identified opportunities. The costs of initial investment, fixed costs, variable costs, and the intended revenue were presented. The business appears financially viable, with a return on investment in 33 months and a profitability equivalent to 8.45% of monthly revenue.