A migração de conteúdo do webjornalismo para o Instagram: uma análise sobre o Steal The Look.

Abstract

After technological advances, journalism needed to reinvent itself to establish new forms of communication. The need to always be online to disseminate news is a way of ensuring proximity to the reader/viewer. For fashion journalism, encompassed by magazines, websites and blogs, new media developed for changes in editorial production. The adaptation of language on social networks, especially Instagram, together with the constant updating of content, has enabled the democratization of the subject, in addition to having a greater reach, given that the internet covers people from all over the world. This work seeks to identify and understand the digital transformation in fashion journalism, mainly in the way of reporting information on the web and Instagram. The research was carried out based on the coverage of the fashion event Paris Fashion Week, in the spring/summer 2024 edition, which took place from September 25, 2023 to October 3, 2023. The comparison will be made using the method of case study, in order to point out the differences and similarities of the news and posts on the Steal The Look platform.