A lei geral de proteção de dados (lei n. 13.709/18) comoinstrumento de concretização da tutela dos direitosdapersonalidade na era de internet das coisas

Abstract

The present study proposes to analyze the central objective of the General Personal Data Protection Law (Law No. 13,709/18) and its effect on the preservationofpersonality rights, notably due to the fact that privacy is understood, throughtheconstant use of digital platforms, as a fundamental right to informational self-determination, requiring the individual's consent to dispose of their informationorpersonal data. In this way, an understanding of the Internet of Things is sought and,continuously, the importance of the provisions established by said lawisobserved,especially with regard to the inviolability of the citizen's fundamental privacyrights,and their applicability in relation to actions involving this revolutionary technological instrument. To this end, the deductive approach method is used, basedonthesystematic interpretation of bibliographic and documentary sources in aqualitativenature. The relevance of the research is sustained, given that there is urgencyinadapting public and private entities to the new legal provisions, even inthefaceofpossible difficulties faced, they can never be exempt from following a regulationthataims to make responsible the conscious control of personal data throughof theresources available in the Internet of Things. Technological evolution intheareaofcommunication and information in cyberspace offers new and different possibilitiesfor the future, but may represent an affront to the fundamental rights of privacyandprotection of personal data. Based on this finding, Brazilian perspectivesontheestablishment of regulatory frameworks for the governance of cyberspacewill beanalyzed, with the aim of indicating how and to what extent suchnormativeinstruments are capable of ensuring the legal protection of the right to privacyandtheinviolability of personal data.