Esportes na era do streaming : uma análise da transmissão e consumo de eventos esportivos na Internet.

Abstract

Sports achieve high ratings in media such as television and radio. With the evolution of the Internet, the transmission of live content is no longer exclusive to traditional media and the faithful and passionate audience can today watch their idols on multiple screens. Television broadcasters have had to adapt to the new competition of digital media, where greater interactivity with the consumer is the main differential. The present work aims to present and analyze the new alternatives of online sports transmission, such as streaming and digital social networks. In this bias, a theoretical survey was conducted about the origins of sports journalism and its influence on society and the characteristics of digital journalism. From this, sports streaming platforms and pages that broadcast sports on social networks, their peculiarities and the relationship with the spectator were presented. To get to know the consumer audience better, a questionnaire was conducted with Facebook users. The research pointed out that online broadcasts are an alternative to traditional media, with a better cost-benefit and greater interactivity and mobility for the consumer audience.