RISCOS NA GERAÇÃO DE CONTEÚDO ATRAVÉS DA INTELIGÊNCIA ARTIFICIAL GENERATIVA À LUZ DOS INSTITUTOS DO DIREITO À IMAGEM, DIREITO AUTORAL E PROTEÇÃO DE DADOS NO REGIME CIVIL BRASILEIRO DE 2002

Abstract

This study investigates the implications of using Generative Artificial Intelligence in content generation from a legal perspective, specifically analyzing the consequences and impacts of its use on image rights, copyright, and data protection. It aims to contribute by identifying possible conflicts of these applications with the normative framework of Brazilian Civil Law and the debate surrounding viable regulatory solutions. With the exponential use of this automated system, issues never before faced are affecting current society, presenting new challenges and institutes to be faced, such as the possible consequences of deep fakes, the complexity of copyright over databases and their products, and obstacles to transparency and contestation of content generated by generative AI. The methodology involves a qualitative approach, conducted through extensive bibliographic research, with the analysis of academic articles, news, and legislative consultation to draw the parallels sought by the study.