Análise e estruturação do modelo de negócio da certificação digital no brasil utilizando o business model canvas

Abstract

This paper presents an in-depth analysis of the business model of digital certification in the Brazilian context, using the Business Model Canvas as an analytical tool. The main objective of this research is to understand the structure and key elements that constitute the business model in this sector, as well as to conduct a critical analysis and identify potential opportunities for improvement. A comprehensive review of digital certification was initially conducted, covering concepts, regulations, and relevant aspects related to its functioning. Subsequently, the Business Model Canvas was applied to map the main components of the digital certification business model in Brazil. The study identified the key components of the digital certification business model, including customer segments, value proposition, distribution channels, customer relationships, key activities, key resources, key partnerships, cost structure, and revenue streams. This study contributes to an in-depth understanding of the digital certification business model in Brazil, providing valuable insights for companies and professionals in the industry. Furthermore, it serves as a basis for future research and potential improvements in the business model, driving innovation and the development of digital certification in the country.