Gestão por processos em uma empresa de marketing digital

Abstract

The exponential growth of companies in the digital marketing sector makes this market increasingly competitive. The implementation of a process management system provides numerous benefits for organizations that adopt it. The objective of this action research is to begin the implementation of a process management system in a digital marketing company, analyzing the processes that comprise it, carrying out process mapping (AS IS), identifying bottlenecks and possibilities for improvements, optimization and redesign of the future process (TO BE), creation of quality documents and performance indicators for the selected processes. In this way, this research raises the level of process management of the company in question based on mapped, optimized, redesigned and documented processes, and the creation of performance indicators for them. This structure enhances the organization's operation and contributes to its continued growth and success.