A relação entre bricolagem empreendedora e inovação frugal: um estudo com artesãs na cidade de Jacaraú/PB

Abstract

Entrepreneurial bricolage refers to the combination and reuse of resources for different applications from those for which they were originally intended or used and is defined as a4 precursor to the process of frugal innovation. Thus, this research addresses informal entrepreneurship through the lens of entrepreneurial bricolage, investigating how this practice can precede frugal innovation. To understand this relationship, especially in an emerging market, two groups of artisan entrepreneurs in the city of Jacaraú/PB were analyzed, considering the cultural relevance that handicraft activities have for the local community. The research methodology adopted was qualitative in nature, classified as exploratory and descriptive in terms of objectives. The research instrument used was a semi-structured interview, which was analyzed using the content analysis method. Based on the results obtained, it was found that the entrepreneurial bricolage practices developed by the artisan entrepreneurs are precursors of frugal innovation, providing them with ways to overcome times of crisis and foster innovation in the city of Jacaraú/PB. The conclusion indicates that the identified practices of material reuse, product recombination, and overcoming economic limitations were essential for the artisans to find sustainable income-generating alternatives, especially in the context of a crisis they experienced. This research contributes theoretically by expanding knowledge on entrepreneurial bricolage and frugal innovation, both in the academic field and in research. Practically, the research identifies how the artisans' bricolage practices can precede frugal innovation, especially in the development of their products, enabling them to benefit from these practices