Percepção de uso e de satisfação por usuários de embalagens laminadas, com foco nos sistemas de abertura e fechamento

Abstract

Appropriate product usage conditions, which take into account ergonomic, usability, and safety guidelines, promote better interaction between the user and the product. Thus, studies on this interaction, focusing on users' usage and satisfaction, have become essential, especially for professionals involved in product design. Therefore, the present article aims to investigate consumers' perception and satisfaction regarding a commonly used product—laminated food packaging, with a focus on their opening and closing systems. Using an exploratory and qualitative approach, the research was conducted through a bibliographic and field survey. As a result, the research demonstrated the importance of developing packaging that is more suitable for different audiences, reducing user effort and promoting greater safety.