MIME - Maratonas de inovação para mulheres empreendedoras: uma rede de empreendedorismo feminino no brejo paraibano

Abstract

The present study aims to present the effectiveness of the innovative actions developed by the project MIME - Marathons of Innovation for Women Entrepreneurs, during its first year of activity. The research was carried out using satisfaction questionnaires carried out twice, the first after the first meeting, and the second at the end of the year of activity (July 2024), in addition, the results of the activities carried out in the meetings of entrepreneurs, MIME main action, are also analyzed. The main results indicate the participants' approval of the innovation tools based on the Design Thinking (DT) methodology that were applied, as well as the general approval of this UFPB social extension initiative. Based on these findings, it is concluded that the project constantly contributes to building the participants' self-satisfaction, providing effective tools for developing their projects, and boosting managerial knowledge of their own businesses. Thus, this study contributes significantly to the understanding of female entrepreneurship in the region of Brejo Paraibano, the constant problems that these women face as entrepreneurs, and how actions such as MIME and DT tools can act significantly to solve various problems and to promote the growth of enterprises effectively.