INFLUÊNCIAS DO BOOKTWITTER: O COMPARTILHAMENTO DE LEITURAS E A POPULARIZAÇÃO DE LIVROS

Abstract

This research investigated the influences of Booktwitter, a community of readers who create content on Twitter/X, on the reading practices of its users and the strategies for sharing literary experiences that permeate the community. The study, based on a qualitative approach, highlighted the profile of new contemporary young readers and the characterization of reader communities, focusing on the particularities of Booktwitter culture. Through the analysis of user practices, it was identified that the platform facilitates the exchange of reading experiences, interactions/dialogues between readers and the popularization of books, as well as promoting the development of reader-authors. The research also analyzed fifty tweets-reports, which reveal how the community influences young people's reading choices, as well as investigating the impact of two popular books on the community to prove the different ways in which bookstans construct meanings in this virtual space. This study was based on the theoretical contributions of Chartier (1998; 1999), Lajolo and Zilberman (2019), Santaella (2002), Gomes (2023) and Santos (2022), among others. It was concluded that Booktwitter is a community of great relevance for the training of contemporary readers, as it promotes a space where one can go beyond the possibility of sharing experiences, intervening in texts and reinventing them through the instruments provided by digital tools.