Análise das estratégias competitivas em uma loja de ferragens no município de Solânea – PB.

Abstract

In a scenario of high competition and major changes, companies need to adopt effective strategies to remain firm in the competitive market. This work's main objective is to analyze the strategies used by the company Solânea Ferragens, which generate competitive advantages, contributing to its market positioning in the Municipality of Solânea- PB, with specific objectives that include: Identifying the mission, vision and values of the company, analyze the internal and external environments, highlighting the company's strengths, weaknesses, opportunities and threats in the market, identify the main competitive strategies currently used by the company. The research is descriptive and explanatory in nature, with an emphasis on qualitative and quantitative data analysis. It is based on bibliographic, documentary and field research, involving questionnaires, interviews, informal conversations and observations. The company's main focus is on quality service and competitive prices, which does not interfere with adopting other strategies, as it has potential for growth and commercial performance. This work allowed us to recognize the importance of formulating and executing a competitive strategy, highlighting the significant impact of maintaining efficient communication between employees and end consumers.