De Westeros à Alhambra : a influência das produções audiovisuais no turismo da Espanha

Abstract

Film-induced tourism is a growing contemporary phenomenon that investigates the impact of audiovisual productions on the decision to travel to places previously seen on screen. The general aim of this research is to analyze how audiovisual productions (films or series) influence tourists' choice of tourist destinations in Spain. To achieve this objective, the study proposes to discuss the different types and characteristics of film-induced tourism, to investigate audiovisual productions that portray tourist destinations in Spain and to explore why the consumption of these works leads viewers to choose these destinations. This is an explanatory bibliographical study based on authors such as Beeton (2005; 2016), Roesch (2009), Busby and Klug (2001), Macionis (2004) and Reijnders (2010). In addition, a qualitative approach was used, seeking to understand the social phenomenon of tourism in the context of Spanish territory. The data was collected from the Scopus database, considering articles published between 2014 and 2025 that dealt with tourism induced by films and series in Spanish cities, including the series “Memories of the Alhambra” and “Game of Thrones”. Among the findings, 47 studies were identified, with 14 of which meeting the research criteria. The results show the power of audiovisual productions in directing the actions of viewers of series and influencing tourism and economic development in some regions.