Processo de tomada de decisão de mulheres empreendedoras

Abstract

Decision-making is an essential activity in the routine of female entrepreneurs, and is constantly called upon to face the challenges and demands of everyday life. This process involves multiple factors that directly influence the management and results of ventures. Female entrepreneurship often arises as a response to the lack of opportunities in the formal market and the search for financial independence. Decision-making is presented as a key element in business management, reflecting women's ability to adapt, innovate, and lead their ventures with responsibility and sensitivity. In this sense, this study's main objective is to understand the decision-making process of female entrepreneurs in municipalities in the interior of Paraíba. The research, which used a qualitative approach, was conducted with 11 female entrepreneurs working in various sectors, through a semi-structured interview. The data were analyzed using thematic analysis. The research identified three themes/patterns: decisions according to occasion and need; risk decisions based on lived experiences; and decisions in female entrepreneurship under uncertainty, certainty, and intuition. It is concluded that the decisionmaking process is dynamic and contextualized, and that women entrepreneurs are able to articulate logic, emotion and experience in running their businesses, contributing to their autonomy and social impact.