Tomada de decisão e racionalidade em empresas de pequeno porte

Abstract

In a scenario marked by constant transformations and uncertainties, decision-making becomes a relevant challenge for entrepreneurs. This study aims to understand decision-making in small businesses in light of rationality. To this end, a field study was conducted with entrepreneurs from small businesses located in municipalities in the interior of Paraíba. The research is qualitative in nature, with a descriptive and exploratory approach, using semi-structured interview scripts as a data collection instrument, applied to 12 entrepreneurs from different sectors. Data analysis was conducted through Thematic Analysis, identifying two main patterns: decisions based on limited information and resources, and decisions influenced by time and external factors. The results reveal that, although entrepreneurs seek to act logically and strategically, their decisions are conditioned by informational, financial and temporal limitations, evidencing the application of limited rationality. It is concluded that the use of rationality in the decision-making process is essential, even if it occurs in a way adapted to the practical conditions of everyday life, and is indispensable for the survival and growth of businesses.