Plano de negócios para o Mercadinho Santa Vitória localizado na cidade de Solânea/PB

Abstract

Mercadinho Santa Vitória is a retail company founded in 2012, with the mission of meeting the needs and expectations of its customers by offering quality products, delivering variety, affordable prices and unique service that values ​​each customer and provides a unique and special experience with each visit. This family-owned micro-business is located in the city of Solânea, in the interior of Paraíba, and is managed by the owner. The company has a close partnership with regional suppliers and the local community, which is responsible for the success of the business. The purpose of preparing this business plan is to structure growth strategies, improve operational efficiency, increase brand visibility and further build customer loyalty among local customers, consolidating its position in the Solânea market. With this plan, the company intends to achieve the following objectives: implement effective marketing actions, improve internal organization and increase annual revenue by at least 10%, aiming to migrate from the ME classification to a Small Business (EPP), compatible with the company's goals. The marketing plan and market analysis indicate that there is a significant opportunity for growth if the company adopts strategies such as personalized promotions, an active digital presence and improvements in the customer experience. Compared to what is offered by the competition, Mercadinho Santa Vitória stands out for its proximity to customers, its own space, personalized service and a complete product mix. By executing this business plan, the company will be able to position itself as a regional reference in service and quality, obtaining sustainable competitive advantages and increasing its profitability in the long term.