Efeitos da crise sanitária da Covid-19 no mercado automotivo

Abstract

This study aims to understand the effects of the Covid-19 crisis on the automobile sector and how it has created strategies to overcome the economic crisis that has

been spreading in Brazil since 2016, with a strong increase after the arrival of Covid- 19. This study was based on two hypotheses: H1: The arrival of Covid-19 has directly

affected the automotive market, in all sectors, with the sale of new vehicles being one of the most affected, due to the lack of raw materials. H2: There has been a redirection in the market, leading to greater demand for used cars. The bibliographic study analyzed seven works whose subject matter involved the automotive sector in the context of the pandemic: Neto Santana (2021); Santos and Luz (2021); Santos et al. (2022); Mendes, Silva and Serbaro (2022); Souza (2022); and Matta (2023). In addition to Andrade et al. (2021), Nóbrega et al. (2022); Sonntag and Seleme (2023); and Silva (2023). The results show that the automotive market has felt the impact of Covid-19 in several areas. This led to a totally atypical movement in the sector, which was mainly affected by the lack of raw materials, but not only. The impact on the sector has created a domino effect, which has affected not only the sector itself, but also the country's economy, since the automotive market is one of the major economic levers, and the consumer himself, who is immersed in this chain and has been shaken by the rise in prices on the market. However, even with the crisis, the automotive sector has reinvented itself, eagerly surviving the crises, given the magnitude of its sector for the country.