Percepções e intencionalidades no design emocional: uma avaliação do ambiente "Viva, Ceça!" na mostra CASACOR PE 2024

Abstract

This study aims to analyze the relationship between emotional design and designed environments, based on a case study of the “Viva, Ceça!” space, exhibited at CASACOR Pernambuco 2024. The selected environment, a children's bedroom with a playroom, was inspired by the recovery of childhood experiences and the appreciation of sensory and cultural references linked to the Morro da Conceição, in Recife. The research adopted a qualitative and descriptive approach, using bibliographic research, visual documentation, semi- structured interviews with visitors and designers, and the application of the Emotional Design Analysis Model (MADE). The comparative analysis between design intent and user perception revealed significant convergences and specific distinctions across the analyzed levels. It is concluded that emotional design, when combined with local culture and affective memory, has significant potential to generate sensory, symbolic, and emotional experiences, establishing itself as a strategic tool in the field of interior design.