As casas de parto como alternativa de melhorar o equilíbrio dos sistemas de marketing de parto

Abstract

This study aims to understand the role of natural birth centers in balancing the childbirth marketing system and how this model of care impacts pregnant women, who are often harmed by the excessive medicalization and commercialization of hospital births. To achieve this, interviews were conducted with women who experienced natural childbirth at a birth center in the city of João Pessoa, allowing for a comparative analysis between this experience and the traditional hospital model. The testimonies highlight key differences between the two settings, emphasizing factors such as the woman’s autonomy, the supportiveness of the care team, a humanized environment, and active participation in the birthing process. Additionally, the study explores the importance of resilient behaviors during labor, analyzing how emotional and physical strategies can contribute to a more positive and less traumatic experience. The research underscores the need for public policies that expand access to birth centers and promote a more respectful, woman-centered model of care.