Análise da eficácia do gerenciamento de projetos de desenvolvimento de produtos: um estudo de caso em uma indústria de injeção de plástico

Abstract

This study aims to analyze the effectiveness of project management in mold development within a plastic injection industry. The research compares existing project management methodologies with the methodology adopted by the company under study, evaluating its impact on project performance indicators such as time, cost, and quality. Furthermore, it seeks to identify the perception of internal stakeholders regarding the methodology's capacity to meet the company's operational and commercial needs. The methodology adopted is descriptive in nature, employing both qualitative and quantitative approaches, utilizing a case study as the research strategy. A questionnaire based on the Likert Scale was applied, addressing project management aspects, and the data were analyzed using Kendall's Coefficient to verify the degree of agreement among stakeholder evaluations. The results revealed that, although the methodology adopted by the company demonstrates satisfactory performance in time and cost criteria, it still lacks improvements, especially regarding the flexibility and agility necessary to meet the demand for customized products. The research identified the importance of continuous improvement and a more efficient delivery system, while highlighting the need for greater emphasis on organizational learning. It is concluded that, despite the company adopting a recognized methodology, adjustments are necessary to optimize project management. The implementation of continuous improvement practices and greater flexibility in processes are recommended to ensure greater effectiveness and competitiveness in the sector.