Análise das estratégias de design gráfico-editorial na editora Antofágica : um estudo de caso de O médico e o monstro

Abstract

This work aims to analyze the 2020 edition of The Strange Case of Dr. Jekyll and Mr. Hyde, by Robert Louis Stevenson, published by Antofágica Publishing House, in order to understand how its graphic and editorial design choices contribute to adding value to the work and to the re-presentation of classics in the contemporary market. The research is based on the premise that, in a scenario marked by the crisis in the publishing sector and the competition with digital media, it becomes essential to investigate how the materiality of the physical book can be re-signified through design. Initially, a contextualization of the book, literature, and publishing market is presented, addressing the role of design in the reading experience and in the construction of symbolic value. Then, theoretical foundations on support, format, grid, typography, colors, images, and binding are discussed, considering their implications for editorial production. As methodology, the study adopts a qualitative approach, focusing on the case study of the analyzed edition, supported by bibliographic research. The analysis contemplates elements such as cover, graphic design, color palette, illustrations, and complementary texts, highlighting Antofágica’s editorial process and its strategies of mediation between the book and the reader.