Análise da performance social corporativa: estudo de caso em uma empresa do setor calçadista

Abstract

Corporate Social Performance has become an important tool for organizations that aim for corporate sustainability, therefore, investing in this perspective is increasingly interesting for managers. Therefore, this research aims to analyze and understand CSP practices in a small company in the footwear sector in the city of Campina Grande. The choice of this economic sector was due to its strong influence in the context of the economy and society in Campinas. Therefore, to analyze these practices in a pragmatic way, we chose to use Nóbrega's model (1979), given its performance perspective from a multi-stakeholder perspective, covering several aspects simultaneously. To operationalize the study, data were collected through questionnaires and interviews. The questionnaires helped to understand the expectations, perceptions and, consequently, the groups' assessments of social issues inherent to their realities as stakeholders. The interviews, in turn, were carried out with managers to obtain support for comparing the stakeholders' vision with the of the company. Quantitative data, obtained through questionnaires, were analyzed using the Fisher and Wilcoxon Test, as well as Descriptive Statistics, with the aid of Microsoft Office Excel software (version 2016) and R-project software (version 3.4.4). Content Analysis was carried out on the qualitative data, obtained through interviews, with the help of Atlas TI. The results showed critical points that the company needs to focus on to guarantee the best relationship with stakeholders, as well as issues that are being well evaluated.