Uma análise dos processos organizacionais para o desenvolvimento de uma empresa familiar: o caso de um ateliê de acessórios infantis

Abstract

This study analyzed the organizational processes of a family-owned business in the artisan sector, Ateliê AB Laços e Acessórios, aiming to understand how these processes impact business development. The qualitative research employed a case study and an interview with the owner. The results revealed that, despite a structured and personalized production process, the overload of functions compromises operational efficiency and customer service. Improvement strategies were proposed, including hiring or outsourcing staff, implementing digital tools for inventory and order management, and team training. It is concluded that process management in small family businesses is essential to optimize resources, enhance customer satisfaction, and promote sustainable business growth.