Estratégia e excelência na gestão pública como alicerces do empreendedorismo sustentável: Sugestão de Modelo Integrado de Desenvolvimento Socioeconômico para o município de Bananeiras – PB

Abstract

In a context marked by financial constraints, historical inequalities, and increasingly complex social demands, it becomes essential for public administration to transcend traditional bureaucratic functions, assuming a role in coordinating integrated policies. In this sense, it must promote responsible economic opportunities and create an institutional environment conducive to collective development. This research focuses on the municipality of Bananeiras, located in the Brejo Paraibano region, which stands out for its cultural and historical heritage, tourism potential, family-based agricultural production, and the presence of an active university— elements that favor local socioeconomic transformation. Despite these potentialities, the municipality faces challenges common to small and medium-sized cities, such as dependence on government transfers, low formal job creation, infrastructure limitations, and weak integration between sectors. It is also observed that, although formal budgetary planning exists, its execution does not occur in a fully integrated manner, compromising the effectiveness of public actions. Methodologically, the research adopts an action research approach with a mixedmethods perspective, combining literature review, document analysis, and a case study. The diagnosis was constructed from institutional data and the application of questionnaires and interviews with managers, civil servants, entrepreneurs, students, and community members. The results highlighted relevant opportunities in the areas of tourism, creative economy, and sustainable agriculture, as well as challenges such as administrative fragmentation, excessive bureaucracy, and low articulation between public authorities, universities, and the private sector. Given this scenario, the study suggests an Integrated Model for Sustainable Socioeconomic Development, structured around three pillars: Collaborative Public Governance, focusing on transparency and social participation; Excellence in Management, oriented towards results, innovation, and continuous improvement; and Sustainable Entrepreneurship, aimed at productive inclusion, strengthening local networks, and alignment with the Sustainable Development Goals (SDGs). Among the suggested actions are the creation of permanent governance bodies, incentives for sustainable business practices, strengthening local public procurement, and the use of digital solutions to increase efficiency and citizen participation. By suggesting such ideas, the study demonstrates that the integration of qualified planning, efficient management, and incentives for sustainable initiatives can strengthen public administration and promote more inclusive, collaborative development oriented towards the well-being of the population, also serving as a reference for other municipalities.