Plano de negócio: análise de viabilidade de um sistema móvel para controle de estoque em loja de calçados

Abstract

With the increase of the Market competitiveness, the companies have searched for mechanisms to make them reach to the information in a much faster way, allowing them to make decisions with a much greater level of confidence in a smaller space of time. In this context, the advance of mobile technology and the benefits of this technology seem to meet the needs that the organizations have. On this business plan, the opportunity identified was the footwear market. The Brazilian footwear sector is a market with a great flow of money in the country and, for this reason, this market is characterized as a promising environment for the launch of an app that brings up innovation and one with quick solution for the daily problems in stores that operate in this sector. The main goal of this paper is to elaborate a business plan with the proposal of analyzing the viability of creating a mobile system to control the storage handling for the workers in shoe stores, aiming the increase of productivity on the customer service and on the sales procedures.