Descoberta do conhecimento: a utilização de data mining para análise de reclamações do site consumidor.org no Estado da Paraíba

Abstract

We live in a world where information is produced faster than they can be analyzed. The set of information can be considered a treasure, although used by the organization, but usually this information is being written and unused. In this context, the Knowledge Discovery in Databases or knowledge discovery in databases arises, which performs the analysis of information in databases in order to discover hidden knowledge. KDD has a series of steps and tools that support the entire process, from choosing the bank at the time of the discovery of knowledge and interpretation of results. Linking the databases of organizations, we can see that a large volume of data is produced by the government, but much of their analyzes do not become public, and these total interest of the population. Thus, this work aims at applying the KDD technique, focusing especially on data mining process, in order to discover possible association rules in a database of Consumidor.gov.br site complaints in Paraíba, seeking to evaluate their efficiency as service and support delivery tool in the problem-solving process.