Gestão integrada de embalagens e processos gráficos: ad Engenharia do Produto à Competitividade em BIDs (Estudo de Caso em uma Indústria Gráfica)

Abstract

This study investigates the economic and operational performance of the paperboard sleeve business in a company within the national graphic industry, with a prominent role in supplying the fruit-growing hub of Petrolina, PE. The analysis is based on the observation that, despite a significant production volume of 25.9 million sleeves between January and October 2025, the business presented low economic performance, revealing operational inefficiencies and vulnerability to input cost variations and competitive bidding processes. The research adopts a mixed-methods approach (qualitative and quantitative), using a case study strategy based on real data extracted from the Metrics ERP system and technical simulations performed with EngView Package Designer version 10 (EngView Systems, 2022), CorelDRAW Graphics Suite 2023 (Corel Corporation, 2023), and Microsoft Excel 365 (Microsoft Corporation, 2021). Based on the analysis, optimization strategies were proposed and quantified, involving packaging engineering, operational productivity, and logistics organization, aiming to improve production process performance. The projected results indicate a significant improvement in economic performance, with an increase of over 500% in operating margin, making the operation more efficient, competitive, and sustainable. The study contributes by demonstrating, in a quantitative and integrated manner, how decisions related to packaging engineering, operational productivity, and logistics impact economic performance and competitiveness in bidding environments within the graphic industry.