Modelagem de processos de negócios em uma loja de vestuário: aplicação da BPMN

Abstract

This study, entitled “Business Process Modeling in a Clothing Store: Application of BPMN,” aimed to identify opportunities for improvement in the product procurement process for resale in a clothing store located in the Mangabeira neighborhood, in João Pessoa, PB, Brazil. The research adopted a qualitative, descriptive approach, whose main purpose is to characterize a group or phenomenon and may also establish connections between variables (Gil, 2008). Standardized data collection techniques were used through interviews with the store’s owner and manager, complemented by visits to the company’s physical premises to understand how the process occurred. For this purpose, process modeling was carried out using BPMN notation, developed through Bizagi software, in conjunction with the 5W2H management tool and the Ishikawa Diagram. The research is justified by the observation of the low adherence to process modeling using BPMN notation in microenterprises. The study stands out by applying BPMN notation in a microenterprise, a scenario that is rarely explored compared to the use of the tool in medium- and large-sized companies. The work contributes by reinforcing the importance of process management in microenterprises, providing a theoretical and practical basis for optimizing processes and improving local business management.