Análise do consumidor do serviço de banho e tosa no bairro de Aldeia dos Camarás em Recife - PE

Abstract

The study in question aimed to carry out a market analysis for the implementation of a beauty salon in the neighborhood of Aldeia dos Camarás in Recife - PE and surrounding neighborhoods, from the perspective of the consumer market. The methodology used was data collection through the Google Forms platform, an online form with objective and discursive questions about consumers. The results show that, investigating exclusively from the perspective of demand, the enterprise presents good signs of viability, taking into account that the population under study showed itself capable of contributing to the establishment. The research indicates a possible viability in relation to the consumer market, since the socioeconomic profile of the population in question was shown to be above the Brazilian average salary and there is demand for the service.