Telejornalismo esportivo local, personalização e diversidade : desafios e possibilidades da TV 3.0 na Paraíba

Abstract

This dissertation investigates how Paraibano sports journalism responds to the technological transformations associated with the "screen journalism" ecosystem, marked by media convergence and consumption personalization. The study analyzes Globo Esporte Paraíba, shown by Cabo Branco and Paraíba TVs, and Correio Esporte, shown by TV Correio, with systematic collection of content shown between January and June 2024. The research articulates a historical review of Brazilian sports journalism, a historical passage from analog TV to Digital TV, and discusses TV 3.0 as a new technical-narrative framework, with promises of interactivity, segmentation and data-oriented distribution. The methodology combines content analysis with qualitative perceptions collected in interviews with presenters, editors, reporters and technicians through a form. The results point to a strong centrality of football in local journalistic production, motivated by cultural, symbolic and industrial factors, while other modalities arise punctually or linked to exceptional events. The investigation concluded that 1) the limitation of the local journalistic approach focused on football is the result of consolidated editorial choices, structural restrictions and the reproduction of hegemonic models of sports coverage; 2) journalistic professionals still do not master the technological and narrative potential of TV 3.0 and have not yet been trained to do so; 3) the personalization announced on Digital TV has not yet been started in local journalistic productive routines; and 4) TV 3.0 is configured as an opportunity for diversification of the journalistic approach on different sports modalities and regionalization of narratives, provided that it is accompanied by editorial choices and strategies of Broadcasters until their implementation scheduled in Paraíba for 2030.