A indústria de papel e celulose: breve panorama nacional, inovação e estratégias ambientais de empresas no estado da Paraíba

Abstract

Considering the existing trade-off between production and environmental preservation, this work presents a brief overview of the paper and pulp industry in Brazil and, in particular, evaluates environmental strategies adopted by companies in the state of Paraíba. In order to do so, in addition to making a bibliographic review, it evaluates information from eight companies registered in the Federação das Indústrias do Estado da Paraíba (FIEP) and the answers from one of these companies collected through an applied questionnaire. From the data obtained from the eight companies studied, it was pointed out that only one of five micro and small companies declared to FIEP that it has quality certification, which corroborates studies that emphasize that the high cost of certification can represents a restriction to obtain by companies of this size. Evaluating information from three medium-sized companies disclosed in their home pages, it was identified that these would adopt preventive environmental measures, since all have environmental management quality certificates as well as adopt other means of environmental preservation such as rainwater harvesting and use of vegetable based inks. These factors also corroborate the literature that larger companies have greater access to certifications and more frequently adopt preventive behavior of environmental degradation. Also, information collected from one of the five micro and small companies revealed the company as a remedy of environmental problems, considering that it has no environmental certification and does not have a sector or employee focused on environmental management.