Montagem e conflito : aplicação dos princípios eisensteinianos na produção de trailers de esportes de combate

Abstract

This research investigates the applicability of the principles of montage and the concept of "conflict" formulated by Sergei Eisenstein in contemporary audiovisual production, specifically in combat sports trailers (Boxing and MMA). The main objective is to analyze how montage and the use of different shots, along with the collision of images, can enhance the dramatic narrative and the viewer's sensory perception in content of high physical intensity. Methodologically, the study is characterized as a qualitative action research, integrating the classical theoretical framework of Russian montage with emerging production technologies. The results demonstrate that the application of Eisenstein's rhythmic, tonal, and intellectual montage categories not only preserves the informative clarity of the sporting event but also elevates the trailer to an aesthetic level that translates the visceral nature of combat across various languages. It is concluded that the symbiosis between traditional cinematographic theory and modern digital tools offers new possibilities for audiovisual language in digital media.