A importância das redes sociais como ferramenta para reter informações sobre o comportamento dos consumidores

Abstract

This work consists of a research about the importance of social networks as a communication and advertising tool on organizations. The main objective was to carry out a survey on how this type of tool reaches its users, in relation to advertising companies. This research characterized as quantitative, spanning variables that influence consumer buying behavior. The data collection method was a questionnaire. The research variables consisted on, which tools these users use, what is the importance of these tools, and the degree of influence that undergo these cycles. According to the survey, the use of these media shows, efficiency, as this new type of advertising reaches a large number of users.