Reestruturação organizacional em cooperativas de serviços: estudo de caso na controladoria da UNIMED Fortaleza

Abstract

In recent decades, models of management have undergone changes to meet new demand, and in that sense cooperatives can be an alternative to the conventional way to manage, because they are organized with different social and economic peculiarities of commercial organizations. As an alternative econoic and social cooperatives have adapted well in health, bringing together professionals from various medical specialties, and in self- managed environment for the development of management processes. However, because they have practical skills in their management, including planning and execution experience problems of controls, thus requiring frequentadjustments. This dissertation examines the organizational restructuring in a cooperative and, therefore, raises the data of the previous and current controlling their structure and management processes. This is a case study in a Cooperative Medical Fortaleza, Ceará. The study presents an overview of the cooperative, especially inthe sector of health cooperatives, stating the reasons for the controller and use as methodological approach for analyzing the changes, the component modelo f cooperative management proposed by Oliveira (2006). It was found that the changes have helped in controlling the organizational restructuring inthe management process, throughout UNIMED Fortaleza. The results were visualized by structural componentes subdivided into organizacional structure, information management and strategic components, strategic planning, in the behavioral assessment and diretors. The most important gain realized because of the changes was the evolution of management, both when implementing the new methodology and the infernal controller, as can be seen thorught the organization.