Violência, interesse do público e sensacionalismo: uma análise das estratégias de sedução no jornal impresso paraibano Já

Abstract

This research develops an analysis of the seduction strategies used by the newspaper Já – which has been in circulation in Paraíba since 2009, oriented for the C, D and E social segments. For such, we selected 53 editions from January and May 2012, because these are the most recent months with consolidated and available data and respectively they are the ones with the highest and the lowest number of murders in the state, according to the Government’s Health Department. Our objective is to identify the produced meanings from the narratives in that specific newspaper when it comes down to physical violence and its related matters. In the research, concepts like popular journalism, public’s interest, sensationalism, physical violence and photojournalism are discussed. We find it’s indispensable to use the Content Analysis – as well as its structures like inferences, categorization, description and interpretation – as methodology, considering it allows us to understand the implicit meanings and get a further comprehension of the analyzed objects. These theoretical and methodological references served as the basis for the expansion and reachof the objectives, in which the route were perceived characteristics and the style of the analyzed newspaper as well as elements that support the newspaper as criteria of seduction public.