O empreendedorismo no telejornalismo paraibano: uma análise de reportagens vencedoras do Prêmio SEBRAE de Jornalismo

Abstract

The present dissertation aims to analyse the content of award-winning reporting and series of reporting for the Sebrae Journalism Awards (2011-2015), chapter Paraíba, in the category telejournalism. The study relies on content analysis techniques by Bardin (2009), Fonseca (2005) and Minayo (2004) to discuss 28 pieces of news, questioning the conventional approaches to the economy and drawing near the Entrepreneurship concepts (DORNELAS, 2007), Development (MORIN, 2005; SEN, 2000; FRANCO, 2000) and Civic Journalism (TRAQUINA; MESQUITA, 2003; ROTHBERG, 2011) with the support of an extensive bibliographical research. The study included a brief analysis of interviews with the awarded authors, which supported the specific objectives to understand the process of production and selection of reporting for the awards, as well as the influence on professional culture. Also, using recent studies about awards in Brazil and journalistic meritocracy (DIAS, 2013), we obtained results which identified and indicated the new attributes for news values and practices of a civic entrepreneur journalism, whose contributions are fundamental to a plural and socially responsible media agenda.