UMA PROPOSTA DE DESENVOLVIMENTO DE PROCESSOS PARA CRIAÇÃO E DISTRIBUIÇÃO DE CONTEÚDOS EM REDES SOCIAIS DIGITAIS (RELATÓRIO)

Abstract

As social networks occupy a significant portion of Brazil's day and reach millions of them, and they do not require a lot of effort regarding money or energy. Today it is possible to observe cases of small and large brands, people or institutions, who can use the potential of these networks to achieve their goals. However, there is an increase in the supply of content and a decrease on the attention span of users. Thus, the objective of this work is to demonstrate how it is possible, through a simple process, to create video, text and image content, and to distribute them on social networks with less effort, time, money and energy. This creation process will be approached since the initial steps, going through its execution and finalized in making a more efficient placement on digital platforms, focusing on a knowledge base that adapts to the languages and peculiarities of each social network.