Análise da construção do discurso da sustentabilidade em uma empresa do setor de energia elétrica

Abstract

The sustainability report (RS) emerges as a competitive differential for companies to disclose their policies and practices to society and its stakeholders, it aims to measure the environmental impacts caused by the activity performed in the organization, that is, the result of a process that aims to identify, measure and report on the actions of organizations with a view to sustainability. RS is considered a broad term, synonymous with other reports whose objective is to describe the impacts environmental and social of a company. The objective of this study is to analyze how the discourse of sustainability manifests itself in a company in the Brazilian electric energy sector that operates in eleven states, based on visual materials contained in its annual reports, in the years 2014 to 2018, in order to clarify through the discourse and images in the sustainability reports, the company's position in relation to society and the environment. In the study, it was noticed the greater dissemination of its results to shareholders and stakeholders, in the economic dimension, as we are talking about sustainability the main focus of the report would be in the environmental dimension, it was realized that being “sustainable” is not just a matter of improving the appearance, image or reputation with society, but to reaffirm the commitment expressed in the speech. The results show that the visual materials exposed are directly linked to the sustainability discourse used in the reports; the language applied in the analyzed SR brings links with the themes in the social, environmental and economic dimensions with regard to what the organization, showing an understanding and application about sustainability.