Programa de Relações Públicas da Jô Guedes Calçados Atacado e Varejo.

Abstract

The present work aims to improve the communication structure of the Company Jô Guedes Calçados Atacado and Varejo, in a significant way, seeking its growth in the commercial scope between microenterprise framed as an individual microentrepreneur. The results found on the problem and the failures in the communication of the company, were obtained through surveys of data through public opinion research, which had as main interviewed Jô Guedes Calçados' resellers. According to the results obtained in the research, the aim was to create a leaner and more efficient organizational communication, allowing its target audiences to be reached and more easily established. In addition, it was identified the need to elaborate the mission, vision and values, indispensable for a solid and responsible construction regarding the quality of the image of a company. Identifying communication flaws and noises also identified the importance of the presence of a Public Relations professional in front of the organization in order to deal with and solve possible problems, thus improving the physical, virtual and communicational structure of the company.