A RELAÇÃO ENTRE PESQUISA CIENTÍFICA E MARKETING DE CONTEÚDO Uma análise da marca Vupelle e da produtora de conteúdo Lívia Queiroz

Abstract

Communication has always been directly linked to technological and scientific evolution. The process of knowledge transmission surrounds humanity since its origin and contributes to its evolution. In marketing, this process has become part of a strategy called content marketing, which seeks not only to sell, but to inform the individual about what he is consuming. This project seeks to show how the relationship between scientific research and digital marketing works, more specifically, in content marketing. Through the Vupelle brand and the entrepreneur and pharmacy student, Livia Queiroz, a study was carried out to understand how scientific dissemination can be inserted in this marketing context. It was noted the importance of a foundation in the content production process, and that digital marketing can be used as a way to disseminate Science and Technology (S&T) or other fields of knowledge, also popularizing the work of a scientific researcher.