MAPEAMENTO DAS CERVEJARIAS ARTESANAIS PARAIBANAS

Abstract

The present work mapped the production of artisanal beers in the State of Paraíba, analyzing types of beer, production processes and company management. This is understood as an extremely relevant topic for gastronomy Studies. For the development of the paper, it was chosen to restrict the research to the breweries regularly registered within the Brazilian Ministry of Agriculture, (MAPA), considering this is a mandatory condition for selling the product. A bibliographic research followed the entire development of the paper. For the field research, six legal breweries, approached by text message, were interviewed,. The research results show that the three most produced types are: wheat beers, followed by Indian Pale Ale (IPA) and American Pale Ale (APA). As for marketing strategies, it was noticed that most breweries use local culture as a brand or product identity, including the use of regional ingredients in their recipes. The data also pointed out that the artisanal beer market in Paraíba, although not very significant comparing to other states, is expanding and is very promising, even in the face of regulatory difficulties.