ELABORAÇÃO DO PLANO DE NEGÓCIO DE UM GASTROBAR LOCALIZADO NA CIDADE DE JOÃO PESSOA.

Abstract

Gastrobar, a service model originating in the London region that promises a relaxed atmosphere with the refinement of techniques for preparing a menu, manages to mix the best that a bar and a restaurant can offer. This model, which is conquering the world, is a major rise in market segmentation in the Food and Beverage (F&B) sector due to its modern approach, which does not require elegant costumes and customs to enjoy exquisite food. However, knowledge of this new type of business is precarious among Brazilian entrepreneurs, leading to the misuse of the term "gastrobar" in establishments that are classified correctly - according to their characteristics - as just a bar or restaurant and not the union of both. Gastrobar under study seeks to bring innovation and comfort to its customers, being a business focused on shared food so that groups of friends can socialize. In view of the detailed elaboration of the Business Plan and the carrying out of the Market Research, the enterprise will be able to supply with the objective of the study to identify the financial and market feasibility for its implementation, as well as identification of competitors and definition of the target audience. Also, according to the studies and research, it will be possible to calculate the necessary amounts for opening the establishment and the financial approach to avoid bankruptcy and premature closing. The “OBA! Gastrobar” aims to unite people through food, in which the vast majority of products offered on the menu will be eaten to share.