PLANO DE NEGÓCIOS PARA A VIABILIZAÇÃO DE UMA PANIFICADORA DRIVE THRU NA CIDADE DE JOÃO PESSOA- PB.

Abstract

The present study intends to verify the financial viability of a drive-thru bakery in the city of João Pessoa (PB). Bearing in mind the Brazilian tradition of consuming bread and coffee in the mornings and throughout the day, the curiosity arose to combine this social custom with a type of service that has been experiencing a very large growth, due to globalization, post pandemic and the increase in In search of more practical, faster and more comfortable services, the drive-thru has been gaining space in the market and adapting to society. From a descriptive, explanatory and quantitative research, information was collected from the data through market research using forms, arriving at the result of a viable and profitable company. The project also includes an operational and financial plan, strategic assessment and market analysis. The business plan has financially favorable results for the implementation of the bakery in the city of João Pessoa, with a net profitability of approximately 12 thousand reais, thus being considered a financially viable project, in addition to being an unprecedented service in the bakery market in the city.