O profissional de comunicação no segmento da música: desafios, perfil profissional e perspectivas

Abstract

This study presents an investigation into the role of communication professionals in the music industry, aiming to understand how they can contribute to this industry. Specifically, it seeks to analyze the demands and perspectives, the expected profile, and the challenges of this market today. Data collection was done through interviews with two communication professionals: a public relations specialist and an advertiser, both of whom have direct experience in the music industry, working with nationally renowned artists. The results were obtained through content analysis, which allowed for the creation of categories to better address the research questions. Ultimately, this study provides a better understanding of the industry and highlights relevant characteristics for this market, reinforcing crucial elements for the performance of communication professionals in this promising field.